Monday, 03 January 2011 18:12
Written by Chris Akin
Like any other year, the beginning of 2011 is a crucial moment for any small business owner. It’s critical because, as a business owner, it’s your only time of the entire year where you have a few seconds of breathing room to look forward and plan your business decisions for the next 12 months. With the economy in it’s current state, smart decisions are going to be the difference between success and failure in 2011. According to Mashable.com, here are the expended trends for small businesses in the next year:
1. Increased spending on websites. Recent surveys state that over 50% of small businesses have websites, yet virtually all of them are informational and have nothing available for purchase on them. Even less of them have anything more than an email address as the “customer service” arm of their business online. As more and more people shop for goods and services online and have less face to face interaction with their merchants, it becomes increasingly important that businesses, and specifically small businesses, keep up with the times. Falling behind technologically in 2011 will be a direct indicator that a business cannot compete with the “big boys”. Many of those businesses will be passed by. Trending shows that competitive businesses will invest in their websites in 2011 to not only compete aesthetically, but technically in order to best serve the new age of customers who are changing the way people shop for products or services.
Businesses that compete will do so by upgrading their E-Commerce offerings, blogging to interact directly with their customers, creating ways to schedule or reserve services online and creating direct links/interfaces with the social media market.
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